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How Does Your Site Speed Rank vs Fortune 100s

Towards the beginning of this month, Google announced that the speed of loading pages would become a factor in determining the position of the site in the SERPs. Similarly, Yahoo has issued a patent in 2009, which explained in detail about their intentions to use the time to load pages and heartbreaking to determine the ranking of a website.

Matt Cutts of Google (also known as Lord Vader) has released information through various conversations and blog posts, to let the world know that we can expect less than 1% of searches to be affected by change in the algorithm.

The question then is who benefits from this?

Although the number of applications remain on the low end, there are many ways that can benefit by increasing the speed of your site. Fortunately, this is something we have control over, as opposed to other changes that are made to algorithms that we want to reach through the screen and slap the side of Google when suddenly a crowd of competing sites skyrocket from you for no reason other than Google making a "tinker".