Diesel Generators

Lowes Advertising Video Review

Mike Hanley . Art Director mjhanley34@aol.com 917.686.5807

Lowe's to Debut New Campaign, Tagline

Tom Lamb, senior vice president of marketing and advertising, said the new brand positioning and capabilities arose from the fact that consumer expectations of the home improvement category has changed. "They want solutions through a series of projects, inspiration and project planning and how to information. They told us there is an unexplored area through the full continuum of the project and an opportunity to knit together, "he said. Now, consumers will be able to" manage all these projects knitted together over a lifetime ".

My Lowe will be the first of these capacities, he said.The opt-in program will be launched as a Web-based application, but will soon migrate to mobile. Mr. Lamb cited a number of examples of his personal life to illustrate how the program will work. A three-foot patch of shingles recently ripped the roof, for example. With My Lowe, he was able to store the original brand, color and size of shingles for later retrieval, making it easy to repair the portion of the roof. Similarly, most people keep track of paint colors in their house, storing the almost empty bucket in the garage, he said.My Lowe with the brand, brightness and color are all saved, making it easy to re-purchase.

Environmentally Friendly Faucets

In my house we're looking at a beautiful bathroom. The bathroom is an ideal place to implement environmentally friendly practices, as you have seen my previous posts about water conservation shower and recovering waste heat. So in that spirit, one of the first things I thought to buy a tap green. Almost immediately, I noticed a problem.Everybody wants to label their tap as environmentally friendly, and with all the marketing hype in progress, it may be difficult for a consumer to know what really makes the product "green."

Fortunately, EPA has sponsored WaterSense According to EPA website.:

"Launched in 2006, WaterSense is a partnership program EPA-sponsored designed to protect the future of water supply in our country by promoting water efficiency and improving market efficiency products water, programs and practices.